About
OilExpertise helps automotive lubricant manufacturers, blenders, oil-company teams, fleets and workshop groups sell better, train stronger teams and make clearer marketing decisions — so less time is wasted on the wrong product or channel, and lubricants know-how turns into lower operating costs and higher productivity.
We work only on passenger car motor oils (PCMO) and heavy-duty (HD) engine oils for cars, vans, trucks and buses, plus workshop / aftermarket support. Not industrial lubricants.
Meet Vinay Dmello
Vinay Dmello is an engineer and former Global Business Developer at a leading global oil major. With 11+ years in automotive lubricants, he set up OilExpertise in France to give companies practical advice on sales, technical performance and market strategy. He is Director of OilExpertise.
Clients are global B2B; OilExpertise is based in France.
Over that career: 11+ years in senior global lubricants roles, across passenger car and heavy-duty engine oils and major markets.
Automotive lubricants consultancy that moves your business forward
What we do
• Sales and channel advisory — pitches, tenders, channel plans and GTM for automotive engine-oil businesses.
• Technical support and online, pre-recorded training modules — help teams explain performance, FAB and TCO without live classroom sessions.
• Marketing and market-entry briefs — niche lubricants positioning, messaging and usable briefs — not generic agency fluff.
Tell us what you’re trying to win — a tender, a pitch, online training modules, a market move or a sharper story.
Book a free 15-minute intro: bookable Mon–Fri 08:30–11:00 and 15:00–19:00 Paris.
OilExpertise · France
Email info@oilexpertise.com
Independent lubricants expertise
Who we help
Built for people who already know lubricants
You don’t need another generalist. You need someone who speaks PCMO and heavy-duty.
• Lubricant manufacturers and blending plants — brands and principals who need sales, pricing, competitor, or market clarity on automotive oils.
• Commercial, technical, and marketing teams inside oil companies — people who already sell or approve engine oils and need sharper stories, training, or channel support.
• Fleets and workshop / aftermarket groups — operators who want clearer product choices, TCO logic, and practical oil training (online).
• Strategy houses and expert networks — deal and research teams who need senior lubricants input for CDD, interviews, or project support.
What this is not: OilExpertise is not a lubricant distributor, an online store, or a volume creative agency. If you need product supply or mass content production, we’ll say so. If you need automotive lubricants-specific sales, technical, or market advice — that’s the work.
